Innovation Focus - Findomestic: First worldwide Shop Ship Card (audio) - BNP Paribas Asia Pacific
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July 20, 2010 - ,

Innovation Focus – Findomestic: First worldwide Shop Ship Card (audio)

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In 2009, 18 awards were given in 9 countries for following categories : Brand, Process optimisation, Managerial practice encouraging innovation, Customer satisfaction, Employee satisfaction, Re-use, Cross-selling, Products and services.

BNP Paribas presents its award winners.

This week, discover the issuance of smart cards directly in stores by BNP Paribas Personal Finance*.

Findomestic* has developed an in-house solution for instant production of EMV multi-application smart cards.
The system permits customisation of smart cards via two applications: an EMV payment application and an application that combines the payment system with a retailer loyalty program. Retailers can immediately issue the pre-activated card and customers can immediately benefit from the loyalty program and the advantages of the card. As a result, cardholders can take advantage of the benefits of the card immediately, with face-to-face explanations to enable them to better understand the privileges offered by the card. In addition, on-site issuance reduces instances of fraud, theft or loss.

According to estimates by Findomestic, VISA and Mastercard, the approach potentially increases the issuance of cards by between 50% and 120% and lowers the cancellation rate by 25%.


Joelle Faidutti and Eleonora Giannini talk about the project.

INNO-Findomestic-VA.mp3
Read the transcript

* BNP Paribas Personal Finance is one of the 6 operating entities of Retail Banking. A global player in consumer finance and real estate, BNP Paribas Personal Finance is present in 30 countries and 4 continents. The group is the result of the merger of Cetelem and UCB (mortgage lending business). In Italy, Cetelem operates under the Findomestic brand.

Today Innovation is everywhere. BNP Paribas recognises and encourages innovation in all its forms and that's why it organizes every year the Group Innovation Awards.