Marketing Officer – Business and Sales Management, Wealth Management

Purpose of the position 

As part of the Marketing & Engagement team in Asia, this successful candidate will play a vital role in supporting the team in executing various Marketing, Communication & Engagement initiatives – in-person and online.

Key Responsibilities may include, but are not limited to, the following tasks:

Drive engaging content development to enhance client experience 

• Develop & maintain client friendly marketing materials including writing and proof reading content as well as creating new content and content related to creative ideas, activations or concepts.
• Take ownership of weekly investment forum from arranging the meeting with product specialists to preparing the presentation deck and execution in every Monday morning.
• Prepare creative and concise content using video production tools including writing scripts, filming and editing. 
• Monitor market and competitor trends to identify opportunities.

Brand promotion 

• Execute the brand across different platforms and monitor corporate branding applications across projects’ and marketing materials to deliver quality corporate brand image consistently.
• Help build profile of the bank and its offering by closely collaborating with Brand & Comm to contribute to awards pitching, articles, conference /event and product content.

Enhance the outreach by digitalisation

• As part of the GTS goals, digitalisation is key to further improve the quality of deliverables to clients via different digital tools and platforms. Hands-on use of digital platforms (Adobe Campaign, Websites, SharePoint, etc.).
• Monitor marketing / client engagement activities, manage metrics and write performance reports
• Provide support to management on presentation 
• Support and assist with management / business presentations by structuring content from concepts

Drive changes through various projects 

• Successful completion of assigned projects such as publication re-vamps, new publications, new tools migration
• Liaise with internal and external teams to ensure that tasks are completed and programmes are delivered on time

Competencies (Technical / Behavioural)

• Good knowledge in finance, marketing tools & communication practices
• Basic level of copywriting ability especially related to Financial services (Private Banking)
• Creative, willing to take initiative and results driven
• Strong decision making and analytical skills
• Ability to manage change and complexity with confidence
• Ability to conduct simple and quick market feedback both internal & external to fine tune future engagement
• Collaborative, inclusive team player and quick on his/her feet with new ideas/concepts/workflow
• Client focused and commercial thinking
• Excellent interpersonal and communication skills, 
• Self-motivated with a strong desire to learn and grow, demonstrable interest in Banking and Finance
• Network with suppliers, partner organizations, and other professionals.

Specific Qualifications Required

• Qualifications and Experience: Graduate university degree with strong presentation skills 
• At least 1 – 2 years of work experience preferably from Financial services with a focus on Marketing / Branding / Communication background.
• Proficiency in Microsoft office (MS Word, Excel & Power point) and Graphic tools (Illustrator or Adobe Photoshop). 
• Fluency in Mandarin (spoken & written) would be an added advantage, not a prerequisite

About BNP PARIBAS

As the leading European Union bank, and one of the world’s largest financial institutions with an uninterrupted presence in the region since 1860, BNP Paribas offers a wide range of financial services for corporate, institutional and private investors spanning corporate and institutional banking, wealth management, asset management and insurance. 

We passionately embrace diversity and are committed to fostering an inclusive workplace where all employees are valued and encourage applicants of all backgrounds, including diversity of origin, age, gender, sexual orientation, gender identity, religion applicants who may be living with a disability. We have a number of internal employee networks in place to empower our staff to act and challenge the status quo.

•    BNP Paribas PRIDE is highly active in favour of the LGBTQIA+ community

•    BNP Paribas MixCity which fosters better representation of women at all levels of the organization

•    Ability, the mutual aid network for employees with a disability or a disabling or chronic illness

•    BNP Paribas CulturAll which celebrates diverse backgrounds

BNP is committed to financing a carbon-neutral economy by 2050. The Group is a founding member of the Net-Zero Banking Alliance and has set up its own Low Carbon Transition Group to support its clients through their energy transitions.

https://careers.apac.bnpparibas/